Email marketing firm EKM Response has reminded businesses planning email advertising campaigns that simplicity of design is of the utmost importance when it comes to getting the right message across.
With email marketing proven to help businesses connect with their desired target audience, it’s perhaps no surprise that so many firms turn to this particular method of spreading their message. However, EKM Response has offered a series of tips which should serve companies well when making a foray into email advertising.
Simplicity of design should take centre stage in any email campaign. The familiar adage ‘less is more’ might well be something of a cliché, but there’s more than a grain of truth to it. Overloading emails with content can prove overwhelming for the recipient, and could mean they’re more likely to simply ignore it. The information presented needs to be clear, concise and easy on the eye.
“While email marketing is proven to deliver real results for businesses, there’s a lot to think about prior to launching a campaign,” said Matthew Allingham, Product Manager for EKM Response. “Good design is half the battle. If you send emails which look cluttered and confusing, don’t be surprised if your target audience simply switches off. Consumers tend to be exposed to a lot of email marketing, and if an email looks jumbled or otherwise unprofessional, the chances are it’ll just be ignored.”
Seizing the reader’s attention instantaneously is also critical to a successful email marketing campaign. A clear call to action can help attract interest, but this needs to be snappy and to the point. You can throw as much content into email marketing as you wish, but if it’s poorly designed and unclear it is unlikely to have the desired impact. Email advertising agencies specialise in designing marketing campaigns, and can provide all the requisite design tips businesses need to embark on a successful campaign and reach out to a wider customer base.
Established in September 2009, Blackburn-based ekmResponse is an online email marketing system that allows organisations to easily contact customers with newsletters, email marketing campaigns, e-zines and company updates. If you’re looking for an email marketing UK solution then get in touch with ekmResponse today.
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0844 858 8580