Weight-loss food delivery service Diet Chef is launching its first campaign since appointing CMW to its account, with a TV campaign this month.
The creative strategy utilises the image of a bistro chalkboard as a visual icon. The icon dramatises that Diet Chef is a diet plan for foodies, its meals are authentic, chef-made and there is no compromise on taste.
This differentiates it in the market, where many competitors’ solutions include meal replacement shakes or “bland, uninspiring meals”.
The TV campaign, supported by outdoor, press and online media, goes onto demonstrate how easy the service is to use from placing an order to preparing a meal and reaching a weight loss goal. The company’s subscription service offers users a month’s supply of food that includes breakfast, lunch and dinner along with snacks.
CMW picked up the account in May after a three-way pitch; Mindshare handles media.
Diet Chef marketing director Liz Dale said: “Our service is an antidote to the usual punishing diet routines that people have become accustomed to. It removes the hassle of having to go to meetings, having to weigh out your food and calorie count – and having to deprive yourself of your favourite foods. This campaign perfectly illustrates how the service works and we are certain it will attract dieters that want to enjoy great food and meet the targets they’ve set themselves.”
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Diet Chef carefully counts the calories of all meals so dieters on the plan will be averaging less than 1,200 calories per day. The daily menu allows you to get delicious home delivered food, as well as offering a tasty and varied, healthy balanced plan encouraging dieters to lose weight at a healthy pace.
Those on the diet looking to check their own progress can do so using the weight loss calculator as well as sharing their weight loss success stories via the website or Diet Chef social media channels.
Visit the website: www.dietchef.co.uk
Become a fan: www.facebook.com/DietChef
Name: Diet Chef Three Sixty Communications
Telephone: 0207 580 8360